Our story

Born from Maëlle’s game and her fire on the course, MAD is more than a brand, it’s a philosophy. 

 

We’re here to inspire athletes to chase their dreams, stay focused in the moment, and play with confidence.

Without mindset you can’t win the game, whichever one you’re playing.

 

Maëlle started golf at six years old and has been competing for four years. At now 12 years old, her mindset is already her edge: one rooted in staying present and playing one shot at a time. 

Her family started calling it the MAD Mindset: a nod to her initials and her character. It’s how Maëlle plays, and it’s the spirit behind our brand.

Follow Maëlle's journey

What does MAD stand for?

MAD started as Maëlle’s initials and quickly became a philosophy: Mindset Against Distraction.

During competitions, her parents watched her stay calm under pressure, refusing to let distractions shake her focus. That strength became known as the MAD mindset: presence over panic, clarity over chaos.

Our Logo

The MAD logo imagined by Maëlle is a golf ball on fire, representing both energy and focus. 

Fire for the passion and intensity she brings to the game, the ball for the precision and control it takes to win. 

Just like Maëlle’s mindset, it’s about channeling the fire in your head into the swing in your hands.

Where we're going

This first drop is just the beginning. As we grow, we hope to keep inspiring youth and girl golfers like Maëlle to feel and play their best in the game.

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